Category Archives: Big Tips

As a marketer at a school, you play a crucial role in crafting a compelling marketing campaign that resonates with your target audience. One of the key elements of a successful marketing strategy is the creation of personas, which helps you understand your audience better and tailor your messages to their needs and preferences. In this blog post from the Small Films team, we explore how to create personas specifically for school marketing, addressing the importance of targeting parents effectively.

Understanding the Challenges:

School marketers face the unique challenge that, in some instances they need to simultaneously target both students and parents. While students may be the direct consumers of education, parents are often the decision-makers who influence their choices. Before you start considering building personas for your marketing campaigns, then ensure you’ve understood whether you’re targeting parents, parents and students or just students. 

For example
Primary school – Likely to be targeting predominantly parents
Secondary school – Likely to be targeting both parents and students
Further education such as university – Likely to be targeting predominantly students

The Importance of Personas in School Marketing:

Targeted Messaging:

Personas provide valuable insights into the motivations, preferences, and pain points of your target audience. By understanding these aspects, you can create targeted messages that resonate with the specific needs and aspirations of students and parents. This targeted approach increases the chances of capturing their attention and fostering a connection with your school.

Enhanced Communication:

Personas help you speak the language of your audience. Whether it’s through digital channels, traditional marketing materials, or in-person interactions, understanding your personas allows you to communicate effectively and build trust. Tailoring your communication to address the concerns and interests of parents and students will establish your school as a relevant and reliable educational institution.

How to create effective personas for your school marketing

Conduct Research:

Start by gathering data about your current and potential student and parent population. Use surveys, interviews, and feedback forms to collect insights into their demographics, interests, values, and decision-making factors. Analyse enrollment data, online interactions, and social media engagements to gain a comprehensive understanding of your target audience.

Identify Key Segments:

Group your audience into meaningful segments based on shared characteristics.

These segments could include
– Age
– Grade level
– Location
– Interests, and
– Parental involvement. 

By segmenting your audience, you can create more accurate and effective personas that cater to specific needs.

Develop Student Personas:

Craft detailed personas for different student segments. Consider their age group, interests, preferred learning styles, aspirations, and challenges. For instance, you may have a persona for high-achieving students seeking academic challenges and another for students interested in extracurricular activities. Tailor your messaging and marketing activities to each persona’s unique preferences and motivations.

Create Parent Personas:

As parents play a crucial role in decision-making, understanding their perspectives is essential. Identify common parental concerns, such as academic rigour, safety, extracurricular opportunities, and school preparation. Develop personas for different types of parents, such as those seeking academic excellence, a nurturing environment, or specialised programmes. Tailor your marketing messages to address their concerns and highlight the benefits your school offers.

Validate and Refine:

Regularly evaluate and update your personas based on feedback, data analysis, and market trends. Engage with parents and students to ensure your assumptions align with their needs and expectations. By keeping your personas up to date, you can refine your marketing strategies to meet the evolving needs of your audience.

Creating personas is an invaluable tool for school marketers. By understanding the diverse needs and preferences of students and parents, you can develop targeted marketing strategies that resonate with your audience. We always recommend to regularly validate and refine your personas to ensure they remain correct. 

Small Films is a video production company specialising in school films. If you’re thinking about creating a promotional school video, please do not hesitate to contact us. Our experienced team have produced films for many of the UK’s top independent schools from Eton College to Wellington College, and they’d love to hear from you.

Whether it’s highlighting your school’s values, providing a glimpse into daily life, or promoting specific departments, the right video content can play a huge role in supporting your marketing objectives. In this article from the Small Films team, we explore five promotional school videos every school marketer should have in their toolkit to drive admissions and increase engagement.

1. A Promotional School Film

Every school needs an all-encompassing promotional film that acts as the cornerstone of its marketing efforts. This video should be a dynamic, engaging overview of your school’s unique identity, showcasing your values, ethos, and the breadth of facilities on offer. From visuals of your campus to interviews with staff and students, this film should inspire prospective families to explore your school further. 

Make sure to include the aspects of your school that make it stand out—whether that’s state-of-the-art science labs, a vibrant arts programme, or a strong focus on student well-being. This is your chance to paint a compelling picture of what makes your school exceptional.

See the promotional school film we created for Croydon High School

Why It’s Essential: A well-made promotional video can be the centrepiece of your school’s branding and can be used across multiple platforms—your website, social media, open days, and even email campaigns. It provides an impactful first impression and helps parents envision their child’s future at your school.

2. Life at Your School

Parents and prospective students want to know what daily life is like at your school beyond the brochures. A “Life at School” video offers an insider’s view into everyday activities, from classes to extracurriculars. It’s important to capture various aspects of school life, such as boarding facilities, sports activities, arts programmes, or any unique traditions that set your school apart. This video should evoke a sense of belonging, helping prospective families imagine themselves being part of your school.

To make it even more relatable, consider following a few students through a typical day. Show how they interact with teachers, their involvement in sports or clubs, and what their daily routines look like. 

Why It’s Essential: Parents are not just looking for academic excellence—they want to ensure that their children will thrive in a supportive, vibrant community. A “Life at School” video gives them confidence that your institution provides an enriching environment both inside and outside the classroom.

3. Video Adverts

With the digital world heavily favouring video content, video ads should be a key part of your marketing toolkit. Your video ads should be concise—about 15 to 30 seconds long—highlighting key selling points of your school. This could include a brief look at your academic achievements, the success of your alumni, or any upcoming open days or special events.

Remember, these ads need to be tailored to the platform. Combine eye-catching visuals with a clear call-to-action, such as visiting your website or signing up for a virtual tour.

>> Read about the ads we created for The Priory Academy LSST

Why It’s Essential: Video ads are perfect for reaching a wider audience and creating instant brand awareness. With advanced targeting options available on most platforms, you can focus your ad spend on families in specific locations or those searching for education-related content, ensuring that your ads reach the right people at the right time.

4. Department Films

For parents and students interested in specific aspects of your school—such as your science programme, music department, or sports offerings—department-specific films allow you to dive deeper into what makes each area special. These videos should highlight the unique qualities of individual departments, including interviews with teachers, a tour of the facilities, and examples of student work or achievements.

For example, a science department film could showcase state-of-the-art labs, exciting projects, and testimonials from students pursuing science careers. An arts film might feature performances, exhibitions, and creative classes that demonstrate the breadth of opportunities for students with artistic interests.

Why It’s Essential: Department films provide prospective families with a more detailed understanding of what their child’s academic or extracurricular experience could look like. These videos also highlight the expertise and passion of your teaching staff, helping to reassure parents that their child will be in capable hands.

Watch the music department film we created for Marlborough College

5. A Head’s Welcome

A personal message from the Head of School is a warm, reassuring touch that can help build a connection with prospective families. This video should be heartfelt and authentic, offering insights into the school’s mission, values, and community. The Head’s Welcome video is an opportunity to convey the school’s leadership philosophy, vision for students, and commitment to fostering a nurturing environment.

A good Head’s Welcome video will not just outline the school’s academic goals but also focus on how your institution prepares students for life beyond the classroom. Whether that’s through character development, leadership opportunities, or unique academic approaches, this video should reflect the Head’s passion for student success and well-being.

Why It’s Essential: A Head’s Welcome video adds a personal touch to your school’s marketing. It helps future families feel connected with the school’s leadership from the very start, setting a positive tone and building trust.

Watch the Head’s Welcome we created for Moulsford Boys’ Prep School

At Small Films, we can create a wide range of content to support your marketing objectives. If you’d like to chat with us about a promotional school video, then do drop us a line.

If you have big goals in 2025 to boost the number of admissions your school receives, you’ll need a multifaceted marketing approach that assesses where improvements can be made, and trials out new activities. In this guide from the Small Films team, we look at the actionable marketing activities that can help increase admissions in your school .

1. Optimise Your School’s Website for Conversions

Your school’s website will likely always be prospective students’ first point of contact. It needs to be more than just informative to maximise enquiries—it should be a conversion engine. Here’s how:

• User-Friendly Design: Ensure your website is easy to navigate with a clean, intuitive layout. Prospective parents should be able to find essential information—such as admission details, school curriculum, and contact information—within a few clicks. 
• Clear Call-to-Actions (CTAs): Strategically place CTAs like “Download a Prospectus” “Book a Virtual Tour,” or “Contact Us” on relevant pages. These should stand out visually and guide visitors toward taking action. Consider where the user is in their journey when they land on the page, and therefore the appropriate CTA. For instance, someone who is ready to download a prospectus, may not be ready to attend an Open Day yet.  
• Mobile Optimisation: With the majority of users accessing websites via mobile devices, your website must be fully responsive. A seamless mobile experience will prevent potential enquiries from slipping through the cracks. 
• Landing Pages for Specific Campaigns: If you’re running Ads, then create dedicated landing pages for different marketing campaigns, such as open days, scholarships, or special programmes. These pages should be tailored to the campaign’s target audience, with content and CTAs that resonate with their specific interests.

For a full list of everything you should be including on your school website, then make sure to read our article ‘A School Website Checklist – 40+ Page Ideas to Include’.

2. Leverage Social Media to Build Awareness and Drive Engagement

Social media is a powerful tool for reaching a wider audience and engaging with prospective families on a personal level. To maximise admissions, you need to go beyond basic posts and create a strategic social media plan.

• Platform-Specific Strategies: Tailor your content for each platform. For instance, Instagram is perfect for visual storytelling and highlighting student life, while LinkedIn can be used to share professional achievements, alumni success stories, and partnership news. 
• Interactive Content: Use polls, Q&A sessions, and live videos to engage with your audience in real time. For example, you could host a live Q&A with the admissions team to answer prospective parents’ questions directly. 
• Targeted Ads: Use Facebook and Instagram’s advanced targeting options to run ads aimed at families within specific demographics and locations. Highlight unique aspects of your school that set it apart from the competition, such as specialised programmes or state-of-the-art facilities. 
• Content Calendar: Plan a content calendar that aligns with the school year, focusing on key enrollment periods. Consistent posting and strategic timing can significantly increase your reach and engagement, ultimately driving more enquiries.

Read our article on ‘25 Video Content Ideas for a School’s Social Media’.

Watch the promotional film we created for Shiplake College

3. Enhance Your Email Marketing Campaigns

Email remains one of the most effective marketing channels when done correctly. It allows you to communicate directly with prospective parents, nurture leads, and guide them through the decision-making process.

• Segment Your Email List: Divide your email list into segments based on where recipients are in the enrollment journey—new enquiries, tour attendees, applicants, etc. Tailor your messaging to address the specific needs and concerns of each group. 
• Personalised Content: Personalisation goes beyond using the recipient’s name. Customise emails based on their interaction with your school—if a parent attended an open day, send a follow-up email with additional resources or invite them to another event. 
• Automated Drip Campaigns: Set up automated email sequences that nurture leads over time. For instance, after someone downloads your school’s prospectus, they could receive a series of emails that include testimonials from current students, details about the curriculum, and invitations for a tour.  
• Compelling Subject Lines: With inboxes being crowded, your subject lines need to grab attention. Use action-oriented language and highlight the value the recipient will get from opening the email, such as “Discover the Top 5 Reasons Families Choose [Your School].“

For more ideas, read our article on ‘8 Email Marketing Tips for Schools’

4. Host Engaging Virtual and In-Person Events

Events are a critical component of your school’s marketing strategy, offering prospective families the opportunity to experience your school’s culture firsthand. Both virtual and in-person events can significantly boost admissions if executed well.

• Virtual Open Days: Virtual open days have become increasingly popular and offer flexibility for families who may not be able to attend in person. Use these events to showcase your school’s facilities, introduce key staff members, and allow for live interaction through Q&A sessions. 
• In-Person Tours and Taster Days: Nothing beats experiencing the school environment firsthand. Offer personalised tours or taster days where students can spend a day in the classroom. Follow up with participants afterwards to gather feedback and address any lingering questions. 
• Webinars: Host webinars on topics that matter to parents, such as “Preparing Your Child for Secondary School” or “Understanding Our School’s Unique Approach to Learning.” These sessions position your school as a thought leader and provide value to prospective families.

Watch the promotional film we created for Croydon High School

5. Use Data and Analytics to Refine Your Marketing Efforts

Data-driven marketing allows you to make informed decisions and continuously improve your strategies to increase admissions. 

• Google Analytics: Regularly review your website’s analytics to understand where your traffic is coming from, which pages are most visited, and where users drop off. This data helps you identify what’s working and what needs improvement. 
• CRM Systems: Use a Customer Relationship Management (CRM) system such as HubSpot or MailerLite to track and manage interactions with prospective families. This tool can help you keep track of where each prospect is in the enrollment process, allowing you to personalise follow-up efforts. 
• A/B Testing: Experiment with different versions of emails, landing pages, and ads to see which perform best. For example, test different headlines, images, or CTAs to determine which combination drives the most enquiries. 
• Monitor Competitors: Keep an eye on what competing schools are doing in their marketing. Use tools like SEMrush or Ahrefs to analyse their SEO strategies and identify keywords or content gaps you can capitalise on.

6. Invest in Search Engine Optimisation (SEO) and Content Marketing

SEO is a long-term strategy that can significantly increase the visibility of your school’s website in search engine results, leading to more organic enquiries.

• Keyword Research: Identify the key terms prospective parents are searching for, such as “best private school in [Your City/County]” or “top private schools for sport.”  
• Local SEO: Optimise your website for local search by claiming and updating your Google My Business profile, encouraging reviews, and ensuring your school’s name, address, and phone number (NAP) are consistent across the web. 
• Content Creation: Regularly publish high-quality content that addresses the concerns and interests of prospective families. This could include blog posts on educational trends, guides to school admissions, or more information on preparing for boarding school.  
• Backlink Strategy: Build a network of backlinks from reputable local organisations, educational blogs, and news outlets. This not only boosts your site’s authority but also drives targeted traffic to your site.

7. Leverage Testimonials and Success Stories

Parents want to feel confident that they are making the right choice for their child’s education. Showcasing the positive experiences of current and former students can be incredibly persuasive.

• Video Testimonials: Create short videos featuring parents, students, and alumni sharing their positive experiences at your school. These videos can be shared on your website, social media channels, and in email campaigns. 
• Case Studies: Develop detailed case studies that highlight specific success stories, such as a student who excelled academically after attending your school or a graduate who achieved remarkable success in their career. 
• Parent Reviews: Encourage current parents to leave reviews on platforms like Google, Facebook, and niche educational websites. Positive reviews can significantly influence prospective parents during their decision-making process.

8. Collaborate with Local Businesses and Community Organisations

Building partnerships within your community can help increase your school’s visibility and create additional avenues for enquiries.

• Sponsorships: Sponsor local events, sports teams, or community initiatives. This not only raises your school’s profile but also demonstrates your commitment to the community. 
• Business Partnerships: Partner with local businesses to offer discounts or special offers to your school’s community. In return, these businesses could feature your school in their marketing materials or allow you to distribute flyers in their establishments. 
• Educational Workshops: Offer workshops or seminars in collaboration with local organisations, focusing on topics such as child development, preparing for school, or health and wellness. These events can position your school as a leader in education and child development.

9. Engage Alumni Networks

Your alumni are valuable advocates for your school. Engaging them effectively can lead to increased word-of-mouth referrals and enquiries.

• Alumni Success Stories: Regularly feature alumni who have gone on to achieve success in their careers or communities. These stories can be shared across your marketing channels to showcase the long-term value of your school’s education. 
• Alumni Events: Host reunions, networking events, or webinars specifically for alumni. Encourage them to share their positive experiences with others in their networks, potentially generating referrals. 
• Alumni Referral Programmes: Implement a referral programme where alumni can refer new students to the school in exchange for recognition or rewards. This can be a powerful way to tap into a network of people who already believe in the value of your school.

10. Evaluate and Adjust Your Marketing Strategy Regularly

Finally, achieving a significant increase in admissions requires ongoing evaluation and refinement of your marketing strategies.

• Monthly Reviews: Schedule monthly reviews of all your marketing activities. Analyse what’s working, what isn’t, and why. Use this data to make informed adjustments to your strategy. 
• Stay Updated on Trends: The digital marketing landscape is constantly evolving. Stay informed about the latest trends and tools in school marketing by attending conferences, participating in webinars, and networking with other school marketers. 
• Adapt to Feedback: Regularly seek feedback from prospective and current parents about your marketing efforts. Understanding their perspective can provide valuable insights into how to refine your approach.

At Small Films, we’re well-versed in creating content that supports your marketing goals – having worked with many of the leading schools such as Eton College, Crosfields and Croydon High School. If you’d like to chat about how we can support you in increasing admissions in your school with content, then do get in touch with george@smallfilms.com 

At Small Films HQ, we’ve been diving deep into the most effective marketing activities that should be at the heart of your school’s 2025 strategy. Whether you’re a seasoned marketing manager or new to the education sector, this guide offers valuable insights and practical tips to help you craft a winning marketing plan that drives results for your school.

1. Double Down on Local SEO

Local SEO is critical for schools aiming to attract parents within their geographic area. By optimising your online presence, you can ensure your school is easily discoverable by local families. Here’s how:

• Google My Business Optimisation: Claim and verify your Google My Business listing. Ensure your school’s name, address, and phone number (NAP) are consistent across all platforms. Add accurate details, such as business hours, categories, and a compelling description of your school. Plus make sure to include high-quality photography and videography on the page.
• Local Keyword Research: Identify relevant local keywords that parents use when searching for schools in your area, such as “private schools in Berkshire.” Naturally integrate these keywords into your website content, including meta descriptions, headings, and page copy.
• Create Local Content: Develop blog posts, articles, or videos that discuss local education topics, school events, or community involvement. Spotlight local success stories and alumni achievements.
• Encourage Online Reviews: Positive reviews on platforms like Google and Facebook can significantly impact prospective parents’ perceptions. Encourage satisfied parents, students, and alumni to leave reviews, and make sure to respond to all reviews—both positive and negative—in a professional and timely manner.

2. Tell Your School’s Story Through Video

Video marketing is a powerful tool to showcase your school’s unique qualities, from life at a boarding school to department highlights. High-quality videos can be shared across your website, social media, email marketing and other platforms to give prospective families a genuine sense of what your school offers.

Life at Moulsford School – A film by Small Films

Types of School Films to Consider:

• Promotional films
• Head’s welcome
• Student stories
• Aerial campus views
• Department films
• Life at school
• Boarding highlights
• Alumni testimonials

3. Leverage Facebook Video Ads

Facebook video ads offer precise targeting to reach potential students and parents. Use Facebook’s targeting options to tailor your ads by age group, interests, and location. Use engaging visuals and compelling storytelling to capture attention and drive interest in your school.

Dumpton School Social Media Video Ad – Produced by the Small Films team

4. Implement Conversion Rate Optimisation (CRO) on Your Website

Attracting visitors to your school’s website is only half the battle; converting them into enquiries, applications, and enrollments is the ultimate goal. Enhance your website with clear calls to action, streamlined enquiry forms, and persuasive landing pages designed to guide visitors through the decision-making process.

5. Automate Your Email Marketing

Email marketing automation can nurture prospective students and parents throughout their journey with personalised content tailored to their interactions with your school. Build segmented email lists based on criteria such as prospective parents, current parents, and alumni. Regular newsletters, updates, and video content will keep your community informed and engaged.

Key Segmentation Strategies:

• Demographics: Segment by location
• Admissions stage: Tailor content for leads, applicants, and enrolled students.
• Area of interest: Highlight relevant academic programmes or extracurricular activities.
• Engagement level: Adjust email frequency and content for different engagement levels.
• Alumni status: Target current parents and alumni students with specific content.

6. Deliver Compelling Social Media Storytelling

Platforms like Instagram and Facebook are ideal for showcasing your school’s visual appeal. Share eye-catching photos and videos that highlight campus life, student achievements, and events. Encourage user-generated content by inviting students, parents, and alumni to share their experiences using a branded hashtag.

7. Host Engaging Online Webinars

Online webinars offer an interactive way to connect with prospective families. Include live or pre-recorded segments featuring school leaders, students, and parents. Promote these webinars through digital channels to reach a wider audience and provide valuable insights into your school’s offerings.

8. Create Interactive Virtual Tours

Interactive virtual tours allow prospective students and parents to explore your school from anywhere. Incorporate 360-degree videos and interactive elements that give viewers an immersive experience, allowing them to navigate your campus as if they were there in person. This is an excellent marketing activity if you’re targeting international students.

9. Showcase Alumni Success Stories

Alumni success stories are powerful testimonials that build trust and credibility. Create video content featuring alumni who have excelled in their careers, demonstrating the long-term value of your school’s education.

10. Regularly Analyse Your Marketing Data

To ensure your marketing strategy is effective, incorporate robust analytics and data analysis. Regularly review metrics like website traffic, conversion rates, and social media engagement. Use these insights to refine your approach and maximise your marketing budget’s impact.

These strategies provide a solid foundation for a successful school marketing plan in 2025. If you’re looking to take your content to the next level, our team at Small Films is here to help. Contact us at george@smallfilms.com for a chat.

It goes without saying that first impressions matter, and this is especially true when deciding upon a school for one’s children. Open days give prospective pupils and their parents an important insight into a school’s facilities, ethos and history, and they are an integral part of the admission process for primary and secondary schools alike.

There’s no question that it’s well worth investing the time and money in spreading the word about open days, and so we’ve collated our top open day marketing ideas to help make this process a little easier.

Use traditional marketing to promote your Open Day

Whilst many organisations are spending increasing amounts of their marketing budget online, traditional media still has a place in helping schools reach a wide audience.

Invest in newspaper advertising and pop-up banners in the months leading up to your Open Day, and make a good first impression by disseminating professionally designed flyers and leaflets. We recommend that you use what information you have about your existing students in order to gain a good understanding of your target audience. This will enable you to launch location-specific campaigns that achieve the best results.

Set up an Open Day page on your school’s website

No school open days campaign would be complete without an open day landing page. The open day page needs to state the time and date of the event. You should also provide a clear event itinerary, in addition to general information about the school.

Above all else, it is imperative that you include an eye-catching call-to-action (CTA) that encourages prospective students and their parents to apply.

Write blog posts about your Open Day

Once you have decided upon a date for this year’s open day, make a blog post announcing the exciting news. It should link through to your open day page, and other blog posts published in the months leading up to the main event should help publicise the day in a similar fashion.

Invest in school Open Day video production

Video is a powerful medium capable of communicating more information, action and authentic emotion than blog posts, flyers and emails could ever hope to achieve. As such, opting for video marketing is a fantastic way to raise awareness of upcoming open days and boost admissions.

Your open day promotional video is your golden opportunity to capture the essence of life as a pupil at your school. We recommend that you include short interviews with both the students and senior staff in this video. The footage that you show should highlight your school’s strongest points. Have the grounds been renovated in recent years? Has the school’s science department been recognised for its outstanding facilities? 

You would be well advised to mention your open day in other media too. If you intend on producing a school promotional video, take the opportunity to discuss any upcoming open days that you plan on hosting. We invited Eton College’s director of admissions to talk about their open day (see the 02:20 mark) in our promotional video about the school’s Orwell Prize. 

[Eton College | Main Video | Promotional School Video] 

Find out more about video marketing for independent schools, and discover how to promote private schools with video.

Use social media to reach a wider audience

Almost everyone is on social media these days, and so using platforms like Facebook, Instagram, Twitter and LinkedIn to raise awareness of your event really is a no-brainer.

Start by creating a public event page on Facebook. This will allow you to keep students and their parents updated on the upcoming event (they’ll be notified in the event that the date changes, for example). Facebook allows you to create event ads that are targeted at specific groups using paid promotion.

If you do decide to make a promotional video for your open day, upload it to your school’s Facebook page, and consider using Facebook video ads in the months leading up to your open day to expand your reach. Given Facebook’s relative popularity amongst older users, this will likely prove a wise investment. We recommend targeting the demographic profiles of both your students and their parents, as well as retargeting visitors to your school’s website. Find out more with our guide to Facebook video ads best practices.

If you’d like to take to Twitter to market your open day, you can’t go too far wrong with tweets bearing hashtags in the #[InsertSchoolNameHere]OpenDay format. Again, consider increasing your reach across the Twittersphere by promoting your tweets and Twitter videos.

Learn more about how schools can use digital advertising and how to promote a private school on social media.

Promote your Open Day via email marketing

Looking for a quick win? Reach out to those who have already expressed interest in your school with emails about upcoming open days. Prompt your recipients to register for an open day with a CTA that links through to your site, and increase engagement by embedding promotional videos in your emails.

It’s a good idea to grow your mailing list by collecting contact details from visitors to your school’s website. One way to go about this is to ask parents who would like a hard copy prospectus to submit their names and email addresses.

Make live broadcasts during the event itself

Marketing the open day doesn’t have to end when the parents come to visit your school, children in tow. You can promote your event even whilst it is in progress by live-streaming footage of the headmaster’s speech on the school website and/or via a video streaming service, such as YouTube and Vimeo.

It’s time to start marketing your Open Day!

There’s no denying that open days involve a fair amount of preparation. We hope that this has given you a few ideas that will help get the ball rolling ahead of the big day.

If you’d like to make a promotional video for your open day, you’ve come to the right place. Learn more about what to include in a promotional video for your school, and discover how we can help you with your school open day video production. Take a look at our work for some of the UK’s leading independent schools by viewing our best school promotional videos.

Take a look at our schools blog and all of our latest work on our YouTube channel for more ideas and inspiration

Small Films is a London-based video production company. If you’re thinking about creating a promotional school video, please do not hesitate to contact us. Our experienced team have produced films for many of the UK’s top independent schools, and they’d love to hear from you.